Customizable
Ad Tracking
Ad tracking is
a customizable web tracking service that tracks all your marketing
activities.
Ad tracking services measure the success for your
advertising campaigns.
You can advertise your website through search
engines. Every time a browser clicks on your site, you pay a fixed amount to
the search engine. The amount of your payment is governed by the popularity of
the keywords used in your site’s content. If your site contains the most
popular keywords, then every time a visitor clicks on your web page, you end up
paying money to the search engine. You pay even more if the visitor does not
buy any product from you.
With the use of ad tracking you can actually
track the number of visitors on your site through the search engines. The ad
tracker scrutinizes the results of a marketing campaign with a specialized
coded URL that records the number of times your link is being clicked. You can
see how many visitors click on your link in response to the ad campaigns.
Online advertising is very competitive and you should place your
advertisements in the proper spots to attract visitors. You will also be able
to know how effective your advertisements are. You cannot just put up
advertisements without knowing the responses they are generating.
If
you are not able to keep track of your ad responses then you end up losing a
large amount of money. The procedure of manual ad tracking can be very tiresome
and time consuming, so it's recommended to use an ad tracking service that will
give you better results.
 Site Super
Tracker (SST) is a set of PHP scripts that you can install on your site in
just a couple of minutes. After installing the scripts, you drop a little bit
of code on each of your sites and pages that you want to analyze traffic for.
Immediately SST will start collecting information about your traffic and
advertising on your sites, helping you see where you should be focusing your
promotional efforts.
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